As the world gears up to celebrate World Tourism Day on the 27th of September, it’s an excellent opportunity to reflect on the incredible journey the tourism industry has taken. Tourism has the power to unite people, cultures, and countries, fostering a deeper understanding and appreciation of our planet’s diversity. In this celebration, LUSH, as the organization of reference for Luxury Sustainable Hotels & Retreats, wishes to extend its warmest greetings to the global community and emphasize the vital role that luxury hotels and retreats play in promoting a responsible and regenerative tourism.

” Creating Wellness Through a Greener Hospitality”
Luxury Sustainable Hotels & Retreats
International Association

The Essence of World Tourism Day:

World Tourism Day, established by the United Nations World Tourism Organization (UNWTO), is a day dedicated to raising awareness about the importance of tourism and its social, cultural, political, and economic value. This year’s theme, “Tourism for Inclusive Growth,” emphasizes the need for tourism to benefit everyone, from travelers to local communities, while protecting the environment.

Sustainable Tourism: A Shared Responsibility:

In a world facing environmental challenges, it’s imperative to adopt sustainable practices across all industries, and tourism is no exception. Sustainable tourism seeks to minimize its impact on the environment and maximize benefits for local communities. This approach aligns seamlessly with the values upheld by luxury hotels and retreats committed to sustainability.

Luxury Sustainable Hotels & Retreats: at the front of the movement

LUSH celebrates the luxury hotels and retreats that have embraced sustainability as a core principle.

LUSH establishments and community understand that luxury should not come at the expense of our planet but should be harmoniously intertwined with responsible practices.

  1. Environmentally Conscious Design: Sustainable luxury hotels prioritize eco-friendly design and construction, incorporating renewable materials, energy-efficient systems, and sustainable landscaping to minimize their environmental footprint.
  2. Resource Conservation: These establishments go to great lengths to conserve resources, such as water and energy, through innovative technologies, rainwater harvesting, and energy-efficient appliances.
  3. Culinary Excellence with a Conscience: Sustainable luxury hotels showcase culinary delights that highlight locally sourced, organic ingredients. They support local farmers and reduce food miles, ensuring a memorable dining experience that respects the environment.
  4. Community Engagement: Luxury hotels and retreats actively engage with the communities in which they operate, promoting cultural exchange and providing employment opportunities. They also contribute to local development projects, creating a positive impact on the region.
  5. Wildlife and Nature Conservation: Many sustainable luxury hotels are located in pristine natural surroundings. They take their responsibility seriously by implementing conservation programs, supporting local wildlife, and preserving biodiversity.
  6. Eco-Friendly Amenities: From organic toiletries to sustainable linens, these hotels offer eco-friendly amenities that pamper guests while respecting the environment.

The Path Forward

On this World Tourism Day, we celebrate the sustainable luxury hotels and retreats that have set a precedent for responsible tourism. Their dedication to creating memorable, luxurious experiences while preserving the planet serves as an inspiration for the entire hospitality industry.

As travelers, we also have the power to make choices that promote sustainability. When booking our stays, let’s opt for luxury hotels and retreats that have integrated sustainable practices into their operations. By doing so, we support an industry that is not only luxurious but also environmentally and socially responsible.


As we celebrate World Tourism Day, let us remember that travel is not just a leisure activity but a powerful tool for positive change. Through sustainable luxury hotels and retreats, we can experience the beauty of the world while ensuring its preservation for generations to come. LUSH wishes everyone a joyous World Tourism Day filled with happiness, exploration, and a commitment to a sustainable and greener future.

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