About Us

Welcome to LUSH – The Luxury Sustainable Boutique Hotels & Retreats International Association. We are at the forefront of the luxury sustainable hospitality industry, dedicated to fostering a harmonious blend of opulence and eco-consciousness. As an esteemed international association, LUSH unites boutique hotels, retreats, and passionate individuals committed to redefining hospitality through sustainable practices and wellness initiatives.

Advocating for Responsible Tourism and Eco-Conscious Practices

Driving Sustainability in Luxury Hospitality

Our mission is to lead the transformation of the luxury hospitality industry towards sustainability. We are dedicated to advocating for and implementing sustainable practices within the boutique hotel and retreat sector. By promoting eco-consciousness and responsible tourism, we aim to create a greener hospitality landscape that respects both nature and culture.

Setting New Standards of Excellence and Innovation

Leading the Future of Sustainable Luxury Hospitality

Our vision is to become the foremost authority in sustainable luxury hospitality worldwide. We aspire to set new standards of excellence and innovation, demonstrating that luxury and sustainability can coexist harmoniously. We envision a future where every guest experience is synonymous with environmental stewardship and social responsibility, enriching lives while preserving our planet’s natural beauty.

Guiding Principles of LUSH

Our Core Values

Our vision is to become the foremost authority in sustainable luxury hospitality worldwide. We aspire to set new standards of excellence and innovation, demonstrating that luxury and sustainability can coexist harmoniously. We envision a future where every guest experience is synonymous with environmental stewardship and social responsibility, enriching lives while preserving our planet’s natural beauty.

Nature Preservation

 We prioritize the protection and conservation of our planet’s natural resources. Through sustainable practices, we aim to minimize our ecological footprint and contribute positively to environmental stewardship.

Cultural Heritage

We deeply respect and celebrate cultural diversity. LUSH promotes responsible tourism that honors local traditions, fosters community engagement, and supports the preservation of cultural heritage.

Responsible Tourism

We advocate for responsible travel experiences that benefit both visitors and local communities. Our initiatives focus on creating positive impacts through ethical tourism practices, including job creation, sourcing local products, and supporting community development.

Innovation and Excellence

We strive for continuous innovation and excellence in sustainable luxury hospitality. By setting high standards and embracing innovative solutions, we aim to lead the industry towards a more sustainable and rewarding future.

Well-being and Connection

We believe in promoting holistic well-being and meaningful connections. LUSH experiences are designed to nurture mind, body, and spirit, fostering genuine connections between guests, communities, and nature.

Equality and Diversity

LUSH is committed to promoting equality and diversity in the hospitality sector. We celebrate inclusivity and champion initiatives that support equality, diversity, and social justice within our industry.

Luxury can be a force for good. By implementing practices for social and environmental regeneration, hotels not only enhance their guest experience but also benefit local communities and pave the way for sustainable growth.
Hector De Castro
CEO of LUSH & De Castro Group

Community, Benefits, and Collaborations

Discover LUSH

Community of Values

LUSH boasts a vibrant community comprising over 40,000 individuals and 100+ esteemed companies, all united by a shared commitment to nature preservation, cultural heritage, and responsible tourism.

Membership Benefits

As a member of LUSH, hotels and retreats gain access to exclusive perks, including our specialized booking platform, participation in the LUSH marketplace, expert audits and certifications, bespoke consulting services, and engaging social initiatives, internships, and online courses.

Eco Luxury Marketing Agency

Our senior marketing agency is dedicated to promoting green hospitality brands, collaborating with partners to enhance brand visibility and amplify their environmental impact.

Recent Collaborations

LUSH has forged strategic partnerships with influential figures and renowned entities, including Mr. Ivan Eskildsen, Minister of Tourism of Panama (2019-2023), and the esteemed Karisma Hotel Group, to further our mission of sustainability in hospitality.

Awards and Recognition

The LUSH Awards celebrate excellence in sustainable practices within the luxury hospitality sector, while our Equality in Tourism Awards honor champions of equality and diversity in travel.

Pioneering Sustainable Hospitality

As we venture into the future, LUSH remains steadfast in our commitment to innovation, environmental consciousness, and guest-centric experiences, spearheading transformative changes in the luxury sustainable hospitality sector.

Join Us in Nurturing Nature

Embrace Exceptional Eco-Luxury Experiences

If you share our passion for travel, luxury, and environmental preservation, we invite you to join the LUSH community. Together, we can embark on a journey of discovery, nurturing nature, preserving cultural heritage, and embracing exceptional eco-luxury experiences. 🌿🌎✨