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Welcome to LUSH, the International Association of Luxury Sustainable Boutique Hotels & Retreats. We help boutique hotels and retreats to foster eco luxury and regenerative values within tourism industry. We work under NGO format, and help entrepreneurs, projects, and communities by sponsoring resources and services.
Our mission is to lead the transformation of the luxury boutique hotel segment towards sustainability, by supporting entrepreneurs at different levels. We are dedicated to advocating for and implementing sustainable practices so that accelerating brands within the boutique hotel and retreat sector. By promoting eco-consciousness and responsible tourism, we aim to create a greener hospitality landscape that respects both nature and culture.
Our vision is to become the reference institutions dedicated to boost sustainable practices and accelerating boutique hotels and retreats brands. We aspire to set new standards of excellence and innovation, demonstrating that luxury and sustainability can coexist harmoniously. We envision a future where every guest experience is synonymous with environmental stewardship and social responsibility, enriching local communities while preserving our planet’s natural beauty.
Our vision is to become the foremost authority in sustainable luxury hospitality worldwide. We aspire to set new standards of excellence and innovation, demonstrating that luxury and sustainability can coexist harmoniously. We envision a future where every guest experience is synonymous with environmental stewardship and social responsibility, enriching lives while preserving our planet’s natural beauty.
We prioritize the protection and conservation of our planet’s natural resources. Through sustainable practices, we aim to minimize our ecological footprint and contribute positively to environmental stewardship.
We deeply respect and celebrate cultural diversity. LUSH promotes responsible tourism that honors local traditions, fosters community engagement, and supports the preservation of cultural heritage.
We advocate for responsible travel experiences that benefit both visitors and local communities. Our initiatives focus on creating positive impacts through ethical tourism practices, including job creation, sourcing local products, and supporting community development.
We strive for continuous innovation and excellence in sustainable luxury hospitality. By setting high standards and embracing innovative solutions, we aim to lead the industry towards a more sustainable and rewarding future.
We believe in promoting holistic well-being and meaningful connections. LUSH experiences are designed to nurture mind, body, and spirit, fostering genuine connections between guests, communities, and nature.
LUSH is committed to promoting equality and diversity in the hospitality sector. We celebrate inclusivity and champion initiatives that support equality, diversity, and social justice within our industry.
LUSH boasts a vibrant community comprising over 40,000 individuals and 100+ esteemed companies, all united by a shared commitment to boutique hospitality, nature preservation, cultural heritage, and responsible tourism.
As a member of LUSH, you’ll gain access to exclusive perks, including our specialized booking platform and eco luxury marketing studio, expert audits and certifications, bespoke consulting services, and engaging social initiatives, internships, and online courses.
Our eco luxury marketing agency is dedicated to accelerate boutique hotel and retreat brands, boosting growth and international visibility. Enjoy specialized services, from brand creation to premium website design, marketing consulting, social media, mistery guest and more.
LUSH has forged strategic partnerships with influential figures and renowned entities, including Mr. Ivan Eskildsen, Minister of Tourism of Panama (2019-2023), Luis Chévez, Vice Minister of Tourism of Honduras, and boutique hotels as Aldea Coba Tulum, La Esperanza Granada, among others.
LUSH Awards celebrate excellence in sustainable practices within the eco luxury boutique hotel segment. We are proud also to take part at the pannel of judges of Equality in Tourism 2024 Awards.
As we venture into the future, LUSH remains steadfast in our commitment to innovation, environmental consciousness, and guest-centric experiences, spearheading transformative changes in the luxury sustainable hospitality sector.
If you share our passion for travel, luxury, and environmental preservation, we invite you to join the LUSH community. Together, we can embark on a journey of discovery, nurturing nature, preserving cultural heritage, and embracing exceptional eco-luxury experiences. 🌿🌎✨
LUSH is the premium international association for boutique hotels and retreats with strong sustainable and wellness values.
“Together by Values”.
We’re thrilled to announce our rebrand as REGENERA, Regenerative Luxury Hotels & Retreats Global Association. Join us as we embark on this exciting journey to redefine luxury and sustainability in hospitality. Discover what REGENERA has to offer and be part of a transformative movement in the industry.