Discover The LUSH Vision

LUSH Vision

LUSH vision is to redefine the concept of eco luxury hospitality by seamlessly integrating sustainability, social responsibility, and unparalleled experiences. We strive to help young talent, brands and local communities. Our vision encompasses the following key elements:

Sustainable Luxury

We believe that true luxury is achieved when it harmonizes with sustainable practices. We envision a future where our hotels epitomize indulgence while minimizing their environmental footprint, offering guests an extraordinary experience that aligns with their values.

Experiential Excellence

Our vision is to provide exceptional experiences that engage all the senses and create cherished memories. From breathtaking designs to personalized services, every aspect of our hotels is meticulously curated to surpass expectations and provide unparalleled luxury with a deep commitment to sustainability.

Cultural Immersion

We value and celebrate the rich cultural heritage of each location where our hotels are situated. Our vision includes creating authentic and immersive experiences that connect guests with local communities, traditions, and customs, fostering cross-cultural understanding and appreciation.

Innovation and Technology

We are committed to leveraging cutting-edge innovations and technologies to enhance the guest experience while advancing sustainability. From eco-friendly energy solutions to state-of-the-art guest amenities, we strive to be at the forefront of technological integration in the luxury hospitality sector.

Community Engagement

LUSH is dedicated to being a responsible corporate citizen, actively engaging with and supporting the communities where our hotels reside. Our vision encompasses initiatives that empower local economies, promote cultural preservation, and contribute positively to social development, fostering long-term sustainable growth.

Leadership in Sustainability

As an association of luxury sustainable boutique hotels, our vision extends beyond our individual properties. We aim to be leaders in the industry, inspiring and influencing others to embrace sustainability, adopt responsible practices, and prioritize the well-being of the planet and its inhabitants.

Guest Well-being

Our vision centers on the well-being of our guests. We prioritize their comfort, safety, and overall satisfaction, offering luxurious amenities and services that nurture their physical and mental well-being. Our commitment to sustainability extends to promoting eco-friendly practices that benefit both guests and the environment.

Environmental Stewardship

We are dedicated to being environmentally conscious and responsible custodians of the planet. Our vision encompasses implementing sustainable practices throughout our hotels, such as energy efficiency, waste reduction, water conservation, and the use of eco-friendly materials, to minimize our ecological impact and preserve natural resources.

Social Responsibility

Our vision includes actively addressing social issues and promoting inclusivity and diversity. We strive to create an inclusive work culture, support local communities, and contribute to initiatives that improve social equality, education, and well-being, making a positive difference in the lives of individuals and society at large.

Inspiring the Future

Ultimately, our vision is to inspire and shape a new era of luxury hospitality, one that seamlessly integrates sustainability, social responsibility, and extraordinary experiences. We aim to inspire both guests and the industry at large, fostering a collective commitment to a more sustainable, inclusive, and luxurious future.

Join us at LUSH as we embark on this visionary journey, redefining luxury hospitality through sustainable practices, social responsibility, and unforgettable experiences. Together, we can create a world where luxury not only indulges but also uplifts, leaving a positive impact on the planet, communities, and all who experience it.

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