The Premium International Association of Luxury Boutique Hotels & Retreats

Redefining Luxury

Featured: Ulaman Eco retreat Bali

Good for People, Planet and Profits

Driving Sustainability in Luxury Boutique Hotels and Retreats

Discover a new era of luxury travel with LUSH, the international association of Luxury Sustainable Boutique Hotels & Retreats. Our mission is to advocate for sustainable principles within the luxury hospitality sector while fostering a vibrant community committed to environmental regeneration and communities wellness. Join us in creating memorable experiences that respect both, the planet and local communities.

Welcome NEW Member!

SOTA HOTEL is a unique new concept with the nature and wellness at its DNA. Discover its glass ceiling cabins. Relax at its breathless roof-swimming-pools in the middle of the jungle.
It is located at Ruta de los Cenotes, in the amazing mexican caribbean jungle. 

1st Private small Opening FULLY BOOKED. STAY TUNED FOR THE OFFICIAL OPENING!

Featured LUSH community members

Hector De Castro
Hector De Castro Chairman, LUSH association & CEO of De Castro Group
Andrew Gibson
Andrew Gibson Former Chairman of Wellness Tourism Association
Dr. Ranjana Tiwari
Dr. Ranjana Tiwari PhD in Wellness andamp; Sustainability. Mentor
Dr. Lázló Puczko
Dr. Lázló Puczko Founder of HTWW, Health Tourism Worldwide
Jose Antonio Saez
Jose Antonio Saez CEO, Exener Engineering
Alberto Apostoli
Alberto Apostoli Chief Executive Officer, Studio Apostoli. Awarded.

Featured LUSH community hotel members

Featured LUSH Partners

LUSH Events

RESET & LUSH 2024

10 to 12 June 2024, Cancun, Mexico

Experience the pinnacle of sustainable hospitality at RESET & LUSH 2024, a groundbreaking conference co-organized by LUSH and TLC Harmony London. Join tourism leaders and diplomats from over 15 countries for networking and education on June 11th, 2024.

LUSH Events

RESET & LUSH 2025

10 to 12 June 2025, Cancun, Mexico

Experience the pinnacle of sustainable hospitality at RESET & LUSH 2024, a groundbreaking conference co-organized by LUSH and TLC Harmony London. Join tourism leaders and diplomats from over 15 countries for networking and education on June 11th, 2024.

Exclusive membership benefits tailored to your boutique hotel, retreat or luxurious glamping

Unlock premium benefits

Choose the membership that better fits in your hote or retreat needs. At LUSH you will enjoy specialized solutions for entreprenerus and eco luxury boutique hotels to elevate your presence at international level. Be part of your specialized community and join over 40,000 individuals and 100+ companies today!

Experience eco luxury with LUSH hotels

Discover and experience exquisite eco luxury boutique hotels & retreats

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At LUSH, United by Values

Exciting News! LUSH is Now REGENERA

We’re thrilled to announce our rebrand as REGENERA, Regenerative Luxury Hotels & Retreats Global Association. Join us as we embark on this exciting journey to redefine luxury and sustainability in hospitality. Discover what REGENERA has to offer and be part of a transformative movement in the industry.