LUSH Virtual CMO

🚀📊 Introducing a powerful solution for boutique hotels - the LUSH virtual CMO service! Say goodbye to the hassle of managing your marketing strategies, budgets, and campaigns all by yourself. Our virtual CMOs are dedicated senior professionals with decades of experience in the eco luxury hospitality industry and certified in hotels sustainability. They really know what it takes!.

Join the growing number of succesful boutique hotels - get your virtual CMO today!


Gain more time for your guests

It all about people and experiences. Increae the experience of your guests sarhing valuable time with them.


Increase number of bookings

Get more visibility, get boost by the specialized community and enhance your brand : be a LUSH hotel. A hotel with values.



At LUSH we are experienced managing hospitality companies in 4 continents, and that experience is at your disposal with the highest ROI ever.

VIP service

A Virtual Chief Marketing Officer (CMO) is a strategic role within a company that provides outsourced or remote marketing leadership and expertise. This individual or team typically operates on a contract or part-time basis, serving as a senior-level marketing executive without being a full-time, in-house employee. Virtual CMOs are often hired by organizations, especially startups, small and medium-sized enterprises (SMEs), or companies looking to fill a temporary gap in their marketing leadership.

No, you need to be a LUSH member to enjoy this service.


  • Strategic Planning:  LUSH virtual CMOs are responsible for developing and implementing comprehensive marketing strategies that align with the company’s sustainability values and goals. They analyze market trends, competitors, and customer behavior to devise effective marketing plans.

  • Certified in hotel sustainability: LUSH virtual CMOs know really know and understand what they sell and what it takes.

  • Team Management:  They may manage and oversee internal marketing teams or collaborate with external agencies and freelancers to execute marketing campaigns. This includes setting priorities, assigning tasks, and ensuring that marketing initiatives are on track.

  • Budget Management:  Virtual CMOs are often entrusted with budget allocation and optimization. They allocate resources effectively to achieve the best return on investment (ROI) for marketing activities.

  • Performance Measurement:  They establish key performance indicators (KPIs) and regularly assess the effectiveness of marketing efforts. Adjustments are made based on data and analytics to improve campaign performance.

  • Technology and Tools:  Virtual CMOs stay up-to-date with the latest marketing technologies, tools, and platforms to ensure the company’s marketing efforts remain competitive and efficient.

  • Marketing Mix:  They have expertise in various marketing channels, such as digital marketing (including SEO, PPC, social media, email marketing), traditional marketing, branding, and public relations. They determine the optimal mix for each company.

  • Communication and Reporting:  Virtual CMOs often report directly to the company’s leadership team or stakeholders, providing regular updates on marketing progress and results.

  • Flexibility and Cost-Effectiveness: Hiring a virtual CMO offers flexibility in terms of engagement duration and cost savings compared to employing a full-time CMO with benefits and other overheads.

Welcome to the LUSH virtual CMO, a VIP service for members