Become a LUSH Travel Agency

Represent the mission of LUSH to Create Wellness `Through a Greener Hospitality.

Lead by example the values of sustainability and wellness

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Be a LUSH agent

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Be a LUSH agent

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Be a LUSH agent

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Membership Inclusions

IMPORTANT: We are selecting travel agencies which share values and actions with LUSH, and we will approve them to join us as LUSH agencies in 2023. Limited to 50.

  • Access for entire agency for 1 year including:
    • Invitation to LUSH webminars, conferences and events.
    • Access competitive commission rates with LUSH hotels.
    • Agency will have access to sponsored online courses.
    • LUSH hotel fact sheets and image gallery
    • Access to the LUSH community forum
  • LUSH direct consumer marketing for individual agents:
    • LUSH will create an individual page listing including agent name, profile details and contact information on the corporate LUSH website for consumers
    • LUSH travel agents will have an opportunity to list featured itineraries on the LUSH and forum website
    • LUSH travel agents will be listed as a specialists
      • LUSH will track leads and inquiries sent to each agent direct from the LUSH website
    • Travel Agent will be promoted through 1x shared email newsletter highlighting their agency and region of focus/special experiences.
    • LUSH travel agent will be featured in press release announcing new agent members and relevant news 
  • Affiliation:
    • Get authorization to use “LUSH Agency” name and logo in marketing content and channels
  • Access for entire agency for 1 year including:
    • Access to Regenerative Resources and monthly online educational webinars
    • Access to the Community forum
    • Access to monthly agent programming and virtual product showcases
    • Access to competitive commission rates available alongside the exclusive membership perks at RT Member Hotels
    • RT hotel fact sheets and image gallery
  • Affiliation:
    • Use of “Aspiring Agency of Change” logo in marketing content and channels

now accepting rolling applications

LUSH Travel Agency Criteria

Travel agencies will be scored on a basis of 50 points with a maximum of 10 points per section.

Travel agencies who receive a minimum of 25 points will be eligible for the “LUSH Travel Agency” level membership. Agencies who reach a minimum of 10 points will be eligible for “Aspiring Agency of Change” level membership badge. 

For Agents who meet the “LUSH Travel Agency” level criteria we will reach out to schedule a 30 minute interview to learn more about their trip planning ethos.

LUSH Scoring System

Exciting News! LUSH is Now REGENERA

We’re thrilled to announce our rebrand as REGENERA, Regenerative Luxury Hotels & Retreats Global Association. Join us as we embark on this exciting journey to redefine luxury and sustainability in hospitality. Discover what REGENERA has to offer and be part of a transformative movement in the industry.