LUSH is proud to partner and helping KARISMA hotel group in its new expansion plans

Karisma Hotels & Resorts, a distinguished player in the hospitality sector, made a significant impact at the International Tourism Fair in Madrid (FITUR 2024), where it announced plans for expansion and showcased its commitment to redefining the industry. Through the opening of new hotels and strategic partnerships, this hospitality giant is diligently working to shape the future of luxury sustainable boutique hotels.

Alligned with this expansion plans, Mr Esteban Velásquez, CEO of Karisma Hotels & Resorts and Mr Hector De Castro, CEO of LUSH, luxury sustainable hotels Association, joint strenghts to accelerate growth in the right direction, make the most of their diversified hotel portfolio and professional senior team.

At LUSH we are proud and happy to partner and help KARISMA in these ambitious and unique expansion plans. It has been an honor to be selected and invited by Mr Esteban Velasquez and moving ahead with great development plans”

Hector De Castro, CEO of LUSH hotel association & De Castro Group

The newly inaugurated Margaritaville Island Reserve® Riviera Maya stands as a testament to Karisma’s pursuit of excellence starting a new era of expansion. This prime location was chosen for this Board event, attending our CEO, Mr Hector De Castro.



“We are really satisfied with this collaboration with Hector De Castro and, as mentioned, we will go on in 2024 with more highly interesting plans together”.

Mr Esteban Velasquez, CEO of KARISMA HOTELS & RESORTS



Margaritaville Island Reserve® Riviera Maya
Boasting luxurious coastal design, exceptional service, and gourmet dining, this adults-only property is the first of its kind within the Island Reserve® Inclusive Collection. Offering a world-class experience, the resort features a beachfront LandShark Brewery, new room and suite categories, nine world-class restaurants and bars, a 3,000-square-meter spa, and conference facilities with premium space for up to 280 people, including three additional rooms with breathtaking views of the Mexican Caribbean Sea.


During FITUR 2024, Mr. Esteban Velásquez, CEO of Karisma Hotels & Resorts, shared insights into the group’s recent achievements and outlined their future initiatives that underscore Karisma’s dedication to creating extraordinary guest experiences. “Our recent milestones and upcoming initiatives highlight Karisma Hotels & Resorts’ commitment to crafting exceptional experiences,” stated Mr. Velásquez.

In collaboration with Margaritaville, Karisma Hotels & Resorts also announced the upcoming addition to the Island Reserve® Inclusive Collection, Margaritaville Island Reserve Resort Roatán, Bay Islands, Honduras. Scheduled for completion in 2025. Marking the debut of the first five-star mountain hotel in December, Karisma Hotels & Resorts unveiled BOR Hotel by Karisma. Located in the picturesque region of Zlatibor in Serbia, the hotel boasts 93 luxurious suites, exceptional dining options, pet-friendly amenities, and a modern Vassa Spa designed for those seeking an idyllic retreat.

Originally scheduled for 2024, the transformation of Azul Beach Resort Negril, exclusively for adults, will now be inaugurated in 2025. The resort will introduce a new program and services tailored specifically for adults. Additionally, the award-winning Nickelodeon Hotels & Resorts Punta Cana is pleased to announce a series of exciting new openings and renovations. Designed to create an unparalleled experience for guests, the extensive transformation includes tempting culinary experiences, as Mr Esteban stated.

Karisma Hotels & Resorts’ dedication to excellence, innovation, and strategic partnerships reinforces its position as a powerful force within the industry. With cutting-edge advancements, first-class operational standards, award-winning services, and the innovative Gourmet Inclusive philosophy, Karisma Hotels & Resorts’ commitment to reshaping the industry sets a benchmark in the all-inclusive sector.

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