In a world where sustainability meets luxury, LUSH stands as a beacon of commitment, supporting the hospitality industry in India by boosting a luxury tourism which not only aims to generate profits, but also to create a good for the local communities, cultural heritage and the environment. LUSH, is more than just a group of luxury boutique hotels, is a community committed to fostering a greener hospitality landscape, focusing on entrepreneurs and boutique hotels.

As we step into the enchanting realm of LUSH Eco Luxury Boutique Hotels, let’s explore the unique features and initiatives that set them apart.


Membership Privileges: Unlocking a World of Benefits

At the heart of the LUSH experience lies its membership program, offering a plethora of benefits that extend far beyond the access to exclusive benefits at LUSH marketplace. Members gain exclusive access to the and get benefits at online LUSH courses and workshops, the vibrant LUSH internships, and a range of certifications and consulting services.

More about LUSH memberships – CLICK HERE

Sustainability and Wellness: a harmonious blend

LUSH believes that sustainability and wellness should be inseparable. A dedicated focus on the UN’s 2030 Sustainable Development Goals, LUSH aims to elevate its community by supporting sustainable development. The LUSH Criteria, serving as the backbone for official Certification Bodies, ensures that boutique hotels, retreats, wellness facilities, service providers, and destinations adhere to sustainable policies and practices.

Visionary approach: redefining eco luxury

LUSH’s vision goes beyond providing a comfortable stay; it’s about redefining the concept of eco luxury boutique hotels in India. Seamlessly integrating sustainability, social responsibility, memorable experiences, free education, and significant discounts on specialized services, LUSH envisions a greener hospitality sector and a healthier world.

“Only in 2023, LUSH has helped more than 50 university students from India, by mentoring, providing free education and resources and internships. For LUSH, education is the key pillar for a positive and durable change”, Hector de Castro, CEO of LUSH.



The LUSH Community: Where Sustainability Thrives

Central to LUSH’s ethos is its thriving community. More than a network of hotels, it’s a hub for sustainable development and social initiatives. Members of the LUSH community not only enjoy the benefits of eco-friendly hospitality but actively contribute to the broader goal of creating a positive impact on the environment.

A Commitment to Sustainable Development Goals

LUSH doesn’t just talk the talk; it walks the walk. The community’s commitment to the UN’s 2030 Sustainable Development Goals is evident in every aspect of its operations. From energy-efficient practices to waste reduction initiatives, LUSH embodies a commitment to creating a sustainable and responsible hospitality industry.

Eco Luxury Marketers: Boosting Green Hospitality Brands

The word must be spread with example. At this point, LUSH extends its influence beyond its hotels with an Eco Luxury Marketing agency. Here, members enjoy special discounts on services tailored to boost green hospitality brands. It’s not just about creating a sustainable space; it’s about actively contributing to a larger movement for eco-conscious hospitality. A sustainable marketing with thata, avoindin greenwashing and highlighting the brand efforts and values.

Conclusion: A Glimpse into a Greener Tomorrow

We take a glimpse into the world of LUSH Eco Luxury Boutique Hotels, it’s evident that this is more than a hospitality brand, it’s a movement. A movement towards sustainable living, responsible tourism, and a future where luxury and eco-consciousness coexist harmoniously. LUSH is not just elevating the hospitality industry in India; it’s paving the way with the young generations and entrepreneurs for a greener and healthier tomorrow.

Welcome to LUSH the reference of sustainable luxury hospitality, in the heart of India.



PhD in Indian Tourism and Culture


INDIAN ETIQUETTE – A Glimpse into India’s Culture

Responsible Tourism Society of India (RTSOI)

State Convener for the state of Maharashtra

International Tourism Studies Association (ITSA)

Regional Vice President India

World Tourism Network (WTN)