At LUSH, we recognize the importance of supporting boutique hotels, which often face unique challenges in the hospitality industry. Our Boutique Hotel Assistance Initiative aims to provide free or sponsored services to boutique hotels to help them thrive sustainably. Through this program, we offer tailored consultations and training sessions to boutique hotel owners and staff, focusing on areas such as sustainable practices, eco-friendly operations, and guest engagement. By supporting boutique hotels, we aim to elevate their sustainability efforts and boosting a greener industry and better guest experience.